PepsiCo is facing criticism for an iPhone application that promises to help men “score” with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests.
An apology by the company — which is using the app “Amp up before you score” to market its Amp energy drink — is igniting more online criticism. But the company is sticking by the app.
Spokeswoman Nicole Bradley said the application is available only to people 17 and older who “choose to opt in to the experience.”
http://www.nj.com/business/index.ssf/2009/10/pepsico_strikes_out_with_amp_s.html
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